Antecedents to participation in corporate social responsibility programs
Year of publication: |
2012
|
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Authors: | Mattila, Anna S. ; Hanks, Lydia |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 23.2012, 5, p. 664-676
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | USA | United States |
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