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~person:"Mattila, Anna S."
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Consumer behaviour
105
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98
Beziehungsmarketing
38
Relationship marketing
38
Customer satisfaction
32
Kundenzufriedenheit
30
Dienstleistungsqualität
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Mattila, Anna S.
Bruhn, Manfred
189
Huber, Frank
180
Esch, Franz-Rudolf
168
Burmann, Christoph
164
Bauer, Hans H.
163
Homburg, Christian
150
Herrmann, Andreas
139
Han, Heesup
134
Wiedmann, Klaus-Peter
132
Belk, Russell W.
120
Phau, Ian
115
Sheth, Jagdish N.
107
Grunert, Klaus G.
102
Kumar, V.
100
Baumgarth, Carsten
98
Gierl, Heribert
98
Verhoef, Peter C.
96
Dwivedi, Yogesh Kumar
95
Melewar, T. C.
92
Walsh, Gianfranco
90
Meffert, Heribert
89
Grewal, Dhruv
88
Khare, Arpita
85
Lusk, Jayson L.
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Foxall, Gordon R.
84
Loureiro, Sandra Maria Correia
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Tomczak, Torsten
82
Usman, Osly
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Thaichon, Park
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Ahlert, Dieter
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Kreutzer, Ralf T.
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Skiera, Bernd
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Vrontis, Demetris
76
Keller, Kevin Lane
75
Paul, Justin
75
Pelsmacker, Patrick de
75
Septianto, Felix
74
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73
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International journal of hospitality management
28
Journal of business research : JBR
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The journal of services marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Cornell hospitality quarterly : CQ
6
Journal of Services Marketing
6
Journal of hospitality marketing & management
6
International journal of contemporary hospitality management
4
Journal of service management
4
The Cornell hospitality quarterly
4
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2
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2
Journal of service research : JSR
2
Journal of travel and tourism marketing
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Electronic commerce research
1
European journal of marketing
1
Handbook of hospitality marketing management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of revenue management : IJRM
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Journal of Service Management
1
Journal of business ethics : JOBE
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Journal of financial services marketing : JFSM
1
Journal of marketing theory and practice
1
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Marketing intelligence & planning
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The evolution of brands : from signals of quality to storehouses of trust
1
The journal of product & brand management
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Tourism management : research, policies, practice
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ECONIS (ZBW)
109
Other ZBW resources
7
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Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
2
User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.
;
Zhang, Lu
;
Mattila, Anna S.
- In:
Electronic commerce research
12
(
2012
)
4
,
pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
Saved in:
3
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh
;
Viglia, Giampaolo
;
Pinto, Diego Costa
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Saved in:
4
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
5
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
6
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
7
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong
;
Mattila, Anna S.
;
Wang, Chen-Ya
;
Hanks, Lydia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
Saved in:
8
Online reviews : the role of information load and peripheral factors
Zhang, Lu
;
Wu, Luorong
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011450694
Saved in:
9
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
10
The impact of language style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
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