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Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer; Shuqair, Saleh; Pinto, Diego Costa - In: The journal of product & brand management 32 (2023) 7, pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier; Quadri-Felitti, Donna; Mattila, Anna S. - In: The Cornell hospitality quarterly 64 (2023) 1, pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
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User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.; Zhang, Lu; Mattila, Anna S. - In: Electronic commerce research 12 (2012) 4, pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
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Leveraging online selling through social media influencers
Shuqair, Saleh; Filieri, Raffaele; Viglia, Giampaolo; … - In: Journal of business research : JBR 171 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
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Love is in the menu : leveraging healthy restaurant brands with handwritten typeface
Liu, Qing; Choi, Sungwoo; Mattila, Anna S. - In: Journal of business research : JBR 98 (2019), pp. 289-298
Persistent link: https://www.econbiz.de/10012007243
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Do affluent customers care when luxury brands go mass? : the role of product type and status seeking on luxury brand attitude
Yang, Wan; Mattila, Anna S. - In: International journal of contemporary hospitality management 26 (2014) 4, pp. 526-543
Persistent link: https://www.econbiz.de/10010387392
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A branding model for web search engines
Zhang, Lu; Jansen, Bernard J.; Mattila, Anna S. - In: International journal of internet marketing and … 7 (2012) 3, pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.; Siguaw, Judy A.; Mattila, Anna S. - 2009
Persistent link: https://www.econbiz.de/10003784573
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The impact of power on service customers’ willingness to post online reviews
Wu, Luorong; Mattila, Anna S.; Wang, Chen-Ya; Hanks, Lydia - In: Journal of service research : JSR 19 (2016) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
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The impact of option popularity, social inclusion/exclusion, and self-affirmation on consumers’ propensity to choose green hotels
Gao, Yixing; Mattila, Anna S. - In: Journal of business ethics : JOBE 136 (2016) 3, pp. 575-585
Persistent link: https://www.econbiz.de/10011521808