The present research sheds new light on the antecedents and outcomes of bidders‘ perceived risk. It examines the role of the two-system model in the context of activating the potential to either win or lose an online auction. This study demonstrates that when a bidder‘s affective system is...

The current research proposes a moderator of the established effect of temporal construal on the weighting of abstract features versus more concrete features - that of the individual’s regulatory focus. The moderating effect relies on the presence or absence of a fit between regulatory focus...