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Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth

Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; … - In: Journal of retailing 96 (2020) 4, pp. 490-506

Persistent link: https://www.econbiz.de/10012495486

Stakeholder engagement in green place branding : A focus on user-generated content

Acuti, Diletta; Grazzini, Laura; Mazzoli, Valentina; … - In: Corporate Social Responsibility and Environmental Management 26 (2018) 2, pp. 492-501

Persistent link: https://www.econbiz.de/10012081763

QR code and the wine sector: what contents? : an exploratory research study on the wine industry

Acuti, Diletta; Magherini, Lorenzo; Mazzoli, Valentina; … - In: Business models and ICT technologies for the fashion …, (pp. 293-304). 2017

Persistent link: https://www.econbiz.de/10011629873

Standing for politics : what consequences for brands?

Grazzini, Laura; Acuti, Diletta; Mazzoli, Valentina; … - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 49-65

Persistent link: https://www.econbiz.de/10012237292

Should I stay or should I go? : the effect of allied brands negative publicity on brand managers' decision-making

Grazzini, Laura; Mazzoli, Valentina; Zarantonello, Lia - In: Industrial marketing management : the international … 113 (2023), pp. 300-311

Persistent link: https://www.econbiz.de/10014433602

Brand engagement into self-concept and culture : a literature review for a future research agenda

Nechaeva, Olga; Mazzoli, Valentina; Donvito, Raffaele - In: The journal of brand management : an international journal 30 (2023) 5, pp. 414-431

Persistent link: https://www.econbiz.de/10014372595

I, chatbot! : the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions

Pizzi, Gabriele; Vannucci, Virginia; Mazzoli, Valentina; … - In: Psychology & marketing 40 (2023) 7, pp. 1372-1387

Persistent link: https://www.econbiz.de/10014291927

The effects of QR delivered content on perceived product value

Acuti, Diletta; Vocino, Andrea; Mazzoli, Valentina; … - In: Journal of strategic marketing 30 (2022) 5, pp. 510-532

Persistent link: https://www.econbiz.de/10013370893

Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands

Kniazeva, Maria; Aiello, Gaetano; Dasmi, Costanza; … - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 62-89

Persistent link: https://www.econbiz.de/10014529954

Brand engagement in self-concept : a comparative study in Austria, Italy and Poland

Razmus, Wiktor; Mazzoli, Valentina; Acuti, Diletta; … - In: Journal of Consumer Marketing 37 (2020) 7, pp. 785-794

Purpose: The study aims to shed light on cross-country comparisons of brand engagement in self-concept (BESC) among consumers from European countries and to link presumed differences with country-level economic growth and materialism. This study contributes to the literature on the...

Persistent link: https://www.econbiz.de/10012277366