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Learning Why We Buy: An Experi...
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McCabe, Deborah Brown
Morgan, Felicia N.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Services marketing quarterly
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The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.
;
McCabe, Deborah Brown
;
Howley, …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10009884942
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2
Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?
Meuter, Matthew L.
;
McCabe, Deborah Brown
;
Curran, James M.
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010137709
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3
The Effect of a Delay between Choice and Consumption on Consumption Enjoyment
Nowlis, Stephen M.
;
Mandel, Naomi
;
McCabe, Deborah Brown
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
3
,
pp. 502-510
Persistent link: https://www.econbiz.de/10006645069
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