The growth of subscription-based commerce has seen a change in the types of data firms report to external shareholders. More than ever before, companies are discussing and disclosing data on the number of customers acquired and lost, customer lifetime value, and more. This has fueled an...

There is growing interest in "customer-based corporate valuation," explicitly tying the value of a firm's customer base to its financial valuation. While much progress has been made in building a well-validated customer-based valuation model for contractual (or subscription-based) firms, there...

While accurate point estimation of customer lifetime value (CLV) has been the target of a large body of academic research, few have focused on the variance of CLV (V(CLV)), which represents the degree of uncertainty associated with a customer's expected CLV. This is ironic because academics have...

There is growing interest in "customer-based corporate valuation," explicitly tying the value of a firm's customer base to its overall financial valuation using publicly disclosed data. While much progress has been made in building a well-validated customer-based valuation model for contractual...