V(CLV) : Examining Variance in Models of Customer Lifetime Value
Year of publication: |
2016
|
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Authors: | McCarthy, Daniel |
Other Persons: | Fader, Peter (contributor) ; Hardie, Bruce (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (57 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 28, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2739475 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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