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McCarthy, Daniel M.
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Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
2
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.
;
Fader, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 617-635
Persistent link: https://www.econbiz.de/10011957962
Saved in:
3
Wertsache Kundenbeziehung
McCarthy, Daniel M.
;
Fader, Peter
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
11
,
pp. 30-35
Persistent link: https://www.econbiz.de/10012301144
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