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McGill, Ann L.
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The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
2
Who or what to believe : trust and the differential persuasiveness of human and anthropomorphized messengers
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 94-110
Persistent link: https://www.econbiz.de/10011304635
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