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~person:"McGrath, Mary Ann"
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McGrath, Mary Ann
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American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
Diamond, Nina
;
Sherry Jr, John F.
;
Muñiz Jr, Albert M.
; …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 118
Persistent link: https://www.econbiz.de/10008244598
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2
The Dark Side of the Gift
Sherry Jr, John F.
;
McGrath, Mary Ann
;
Levy, Sidney J.
- In:
Journal of business research : JBR
28
(
1993
)
3
,
pp. 225-244
Persistent link: https://www.econbiz.de/10006746710
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3
American girl and the brand gestalt : closing the loop on sociocultural branding research
Diamond, Nina
;
Sherry, John F.
;
Muñiz, Albert M.
; …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 118-134
Persistent link: https://www.econbiz.de/10003838598
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4
Why are themed brandstores so powerful? : retail brand ideology at American Girl Place
Borghini, Stefania
;
Diamond, Nina
;
Kozinets, Robert V.
; …
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10003892380
Saved in:
5
Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place
Borghini, Stefania
;
Diamond, Nina
;
Kozinets, Robert V.
; …
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10008896506
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