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American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
Diamond, Nina; Sherry Jr, John F.; Muñiz Jr, Albert M.; … - In: Journal of marketing 73 (2009) 3, pp. 118
Persistent link: https://www.econbiz.de/10008244598
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The Dark Side of the Gift
Sherry Jr, John F.; McGrath, Mary Ann; Levy, Sidney J. - In: Journal of business research : JBR 28 (1993) 3, pp. 225-244
Persistent link: https://www.econbiz.de/10006746710
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American girl and the brand gestalt : closing the loop on sociocultural branding research
Diamond, Nina; Sherry, John F.; Muñiz, Albert M.; … - In: Journal of marketing 73 (2009) 3, pp. 118-134
Persistent link: https://www.econbiz.de/10003838598
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Why are themed brandstores so powerful? : retail brand ideology at American Girl Place
Borghini, Stefania; Diamond, Nina; Kozinets, Robert V.; … - In: Journal of retailing 85 (2009) 3, pp. 363-375
Persistent link: https://www.econbiz.de/10003892380
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Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place
Borghini, Stefania; Diamond, Nina; Kozinets, Robert V.; … - In: Journal of retailing 85 (2009) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10008896506