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The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test
Kilbourne, William E.; Dorsch, Michael J.; Mcdonagh, Pierre - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 259-278
Persistent link: https://www.econbiz.de/10008300821
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Hidden Mountain: The Social Avoidance of Waste
de Coverly, Edd; Mcdonagh, Pierre; O'Malley, Lisa; … - In: Journal of macromarketing : examining the interactions … 28 (2008) 3, pp. 289-303
Persistent link: https://www.econbiz.de/10008084621
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Liberte, equalite, fraternite: reflections on the growth of Fair Trade and business strategy
Mcdonagh, Pierre - In: Journal of strategic marketing 14 (2006) 4, pp. 295-298
Persistent link: https://www.econbiz.de/10007600199
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Response to "Art versus Commerce as a Macromarketing Theme"
Bradshaw, Alan; Mcdonagh, Pierre; Marshall, David - In: Journal of macromarketing : examining the interactions … 26 (2006) 1, pp. 81-83
Persistent link: https://www.econbiz.de/10007222463
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No Space - New Blood and the Production of Brand Culture Colonies
Bradshaw, Alan; Mcdonagh, Pierre; Marshall, David - In: Journal of marketing management : MM 22 (2006) 5-6, pp. 579-600
Persistent link: https://www.econbiz.de/10007294940
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Communicative campaigns to effect anti-slavery and fair trade: The cases of Rugmark and Cafédirect
Mcdonagh, Pierre - In: European journal of marketing : EJM 36 (2002) 5, pp. 642-666
Persistent link: https://www.econbiz.de/10006087605
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Academy of Marketing Conference 2005 "Marketing: Building Business, Shaping Society"
Ui Ghallachoir, Kate; O'Driscoll, Aidan; Mcdonagh, Pierre; … - In: Journal of marketing management : MM 21 (2005) 5-6, pp. 469-472
Persistent link: https://www.econbiz.de/10006956538