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Creating visual narrative art for decoding stories that consumers and brands tell

Megehee, Carol M.; Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 603-622

Persistent link: https://www.econbiz.de/10003981120

Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Woodside, Arch G.; Megehee, Carol M.; Sood, Suresh - In: Journal of business research : JBR 65 (2012) 5, pp. 594-602

Persistent link: https://www.econbiz.de/10009526586

Overcoming bystander apathy and non-intervention in alcohol-poisoning emergency situations : advancing field testing of training-for-intervention theory via thought experiments

Megehee, Carol M.; Strick, Sandra K.; Woodside, Arch G. - In: International journal of business and economics 11 (2012) 2, pp. 93-103

Persistent link: https://www.econbiz.de/10009768776

Window to new research approaches : how using Simon's scissors cuts perplexity in strategy theory, research, and practice

Nagy, Gábor; Megehee, Carol M.; Woodside, Arch G. - In: New insights on trust in business-to-business …, (pp. 121-157). 2019

Persistent link: https://www.econbiz.de/10012405632

Applying complexity theory : a primer for identifying and modeling firm anomalies

Woodside, Arch G.; Nagy, Gábor; Megehee, Carol M. - In: Journal of innovation & knowledge : JIK 3 (2018) 1, pp. 9-25

This essay elaborates on the usefulness of embracing complexity theory, modeling outcomes rather than directionality, and modeling complex rather than simple outcomes in strategic management. Complexity theory includes the tenet that most antecedent conditions are neither sufficient nor...

Persistent link: https://www.econbiz.de/10011847213

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

Woodside, Arch G. (contributor); … - 2009

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road...

Persistent link: https://www.econbiz.de/10011905417

Culture, religiosity, and economic configural models explaining tipping-behavior prevalence across nations

Ferguson, Graham; Megehee, Carol M.; Woodside, Arch G. - In: Tourism management : research, policies, practice 62 (2017), pp. 218-233

Persistent link: https://www.econbiz.de/10011734252

Achieving requisite variety in modeling firms' strategy heterogeneities : explaining paradoxical firm-market performances

Nagy, Gábor; Megehee, Carol M.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 65 (2017), pp. 100-128

Persistent link: https://www.econbiz.de/10011774981

Applying complexity theory: A primer for identifying and modeling firm anomalies

Woodside, Arch G.; Nagy, Gábor; Megehee, Carol M. - In: Journal of Innovation & Knowledge (JIK) 3 (2018) 1, pp. 9-25

Persistent link: https://www.econbiz.de/10011946739

Consequences of national cultures and motivations on entrepreneurship, innovation, ethical behavior, and quality-of-life

Woodside, Arch G.; Megehee, Carol M.; Isaksson, Lars; … - In: Journal of Business & Industrial Marketing 35 (2020) 1, pp. 40-60

Purpose: This paper aims to apply complexity theory tenets to deepen understanding, explanation and prediction of how configurations of national cultures and need motivations influence national entrepreneurial and innovation behavior and nations’ quality-of-life (QOL). Also, the study...

Persistent link: https://www.econbiz.de/10012186297