//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mehta, Raj"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Financial Rewards of New P...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1
Consumer goods
1
Dauerhafte Konsumgüter
1
Durable goods
1
Konsumentenverhalten
1
Konsumgüter
1
Market segmentation
1
Marktsegmentierung
1
Target group
1
Theorie
1
Theory
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Language
All
English
1
Undetermined
1
Author
All
Mehta, Raj
Bayus, Barry L.
83
Jacobson, Robert
78
Mizik, Natalie
39
Agarwal, Rajshree
13
Erickson, Gary M.
13
Aaker, David A.
9
Erickson, Gary
9
Maisel, Sherman J.
6
Rao, Ambar G.
6
Balasubramanian, Sridhar
5
Jain, Sanjay
4
Kuppuswamy, Venkat
4
Shankar, Venkatesh
4
Hanssens, Dominique M.
3
Kang, Wooseong
3
Putsis Jr, William P.
3
Putsis, William P.
3
Sainam, Preethika
3
Srinivasan, Shuba
3
Aaker, David
2
Brexendorf, Tim Oliver
2
Carroll, Vincent P.
2
El Ouardighi, Fouad
2
Fornell, Claes
2
Garmaise, Mark J.
2
Gillier, Thomas
2
Heeley, Michael B.
2
Ittner, Christopher
2
Keller, Kevin Lane
2
Kim, Junhee
2
Kimbrough, Michael D.
2
Larcker, David F.
2
Mithas, Sunil
2
Moon, Sangkil
2
Morgeson, Forrest V., III.
2
Obermiller, Carl
2
Souza, Gilvan C.
2
Taylor, Daniel
2
Wagner, Harvey M.
2
more ...
less ...
Published in...
All
Journal of marketing research : JMR
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A segmentation model for the targeted marketing of consumer durables
Bayus, Barry L.
;
Mehta, Raj
-
1994
Persistent link: https://www.econbiz.de/10000905508
Saved in:
2
A Segmentation Model for the Targeted Marketing of Consumer Durables
Bayus, Barry L.
;
Mehta, Raj
- In:
Journal of marketing research : JMR
32
(
1995
)
4
,
pp. 463-469
Persistent link: https://www.econbiz.de/10006679926
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->