A Segmentation Model for the Targeted Marketing of Consumer Durables
Year of publication: |
1995
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Authors: | Bayus, Barry L. ; Mehta, Raj |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 32.1995, 4, p. 463-469
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