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~person:"Melewar, T. C."
~subject:"Einzelhandel"
~subject:"Markenführung"
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Einzelhandel
Markenführung
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
33
Brand image
20
Markenimage
20
Brand
17
Markenartikel
17
Corporate reputation
10
Firmenimage
10
Marketing management
9
Marketingmanagement
9
Reputation
8
Beziehungsmarketing
6
Relationship marketing
6
Welt
5
World
5
Branchenentwicklung
4
Retail trade
4
Sector development
4
Brand loyalty
3
Brand reputation
3
Cognition
3
Corporate image
3
Einkaufszentrum
3
Higher education institution
3
Hochschule
3
Kognition
3
Ladengestaltung
3
Marketing
3
Place marketing
3
Public relations
3
Shopping center
3
Social Web
3
Social web
3
Standortmarketing
3
Store design
3
Öffentlichkeitsarbeit
3
Advertising
2
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27
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7
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Article in journal
30
Aufsatz in Zeitschrift
30
Collection of articles of several authors
4
Sammelwerk
4
Case study
2
Fallstudie
2
Language
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English
34
Author
All
Melewar, T. C.
Loureiro, Sandra Maria Correia
38
Phau, Ian
35
Keller, Kevin Lane
34
Bang, Nguyen
30
Grewal, Dhruv
29
Burmann, Christoph
28
Ko, Eunju
28
Baumgarth, Carsten
25
Han, Heesup
25
Sarkar, Abhigyan
25
De Chernatony, Leslie
24
Swoboda, Bernhard
24
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
23
Japutra, Arnold
22
Das, Gopal
21
Esch, Franz-Rudolf
21
Fournier, Susan
21
Martínez-López, Francisco J.
21
Rajagopal
21
Guzman, Francisco
20
Paul, Justin
20
Schramm-Klein, Hanna
20
Veloutsou, Cleopatra
20
Dawes, John
19
Diamantopoulos, Adamantios
19
Gijsbrechts, Els
19
Khan, Imran
19
Rahman, Zillur
19
Sarkar, Juhi Gahlot
19
Wiedmann, Klaus-Peter
19
Bauer, Hans H.
18
Christodoulides, George
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Steenkamp, Jan-Benedict E. M.
18
Gil Saura, Irene
17
Romaniuk, Jenni
17
Chintagunta, Pradeep K.
16
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Journal of business research : JBR
5
European journal of marketing : EJM
4
Corporate reputation review
2
The journal of brand management : an international journal
2
The marketing review
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The European business journal
1
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ECONIS (ZBW)
34
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1
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34
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date (oldest first)
1
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
2
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
3
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
4
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
5
Territorial
brand
management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Impact of the strength of religious beliefs on
brand
love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
7
Investigating the uses of corporate reputation and its effects on
brand
segmentation,
brand
differentiation, and
brand
positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
8
Place-based
brand
experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
9
Experiencing the sense of the
brand
: the mining, processing and application of
brand
data through sensory
brand
experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
10
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
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