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Facets of corporate identity, communication, and reputation
Melewar, T. C. (ed.) - 2008
Persistent link: https://www.econbiz.de/10003517706
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IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.; Skinner, Heather - In: The marketing review 18 (2018) 2, pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
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Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 89 (2018), pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
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Facets of corporate identity, communication and reputation
Melewar, T. C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10004907160
Cover Image
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European Journal of Marketing 51 (2017) 3, pp. 528-550
brand identity consequences of awareness, image and reputation. However, websites, social media, advertising and direct …
Persistent link: https://www.econbiz.de/10014724161