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~person:"Melewar, T. C."
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Brand management
71
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Melewar, T. C.
Wagner, Joachim
203
Bruhn, Manfred
196
Huber, Frank
179
Homburg, Christian
177
Esch, Franz-Rudolf
172
Burmann, Christoph
167
Bauer, Hans H.
159
Görg, Holger
150
Herrmann, Andreas
139
Baldwin, John R.
132
Han, Heesup
132
Wiedmann, Klaus-Peter
126
Belk, Russell W.
119
Mattila, Anna S.
117
Sheth, Jagdish N.
113
Phau, Ian
112
Ahlert, Dieter
110
Kumar, V.
109
Swoboda, Bernhard
108
Gierl, Heribert
106
Meffert, Heribert
106
Grunert, Klaus G.
104
Grewal, Dhruv
103
Verhoef, Peter C.
102
Weichselberger, Annette
101
Baumgarth, Carsten
99
Mairesse, Jacques
95
Bernard, Andrew B.
92
Khare, Arpita
91
Spiller, Achim
89
Tomczak, Torsten
86
Lusk, Jayson L.
85
Foxall, Gordon R.
84
Woodside, Arch G.
82
Dwivedi, Yogesh Kumar
80
Jäckel, Peter
79
Loureiro, Sandra Maria Correia
79
Usman, Osly
79
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Journal of business research : JBR
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European journal of marketing : EJM
6
International studies of management and organization
6
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5
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4
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3
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2
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2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
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Asia-Pacific journal of business administration
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Business ethics quarterly : the journal of the Society for Business Ethics
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City branding : theory and cases
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EuroMed journal of business
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Handbook of corporate communication and public relations : pure and applied
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing for higher education
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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ECONIS (ZBW)
92
USB Cologne (EcoSocSci)
1
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1
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
2
Experiencing the sense of the
brand
: the mining, processing and application of
brand
data through sensory
brand
experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
4
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
5
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
6
Impact of the strength of religious beliefs on
brand
love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
7
Territorial
brand
management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
8
Investigating the uses of corporate reputation and its effects on
brand
segmentation,
brand
differentiation, and
brand
positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
9
Place-based
brand
experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
10
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
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