Ageeva, Elena; Melewar, T.C.; Foroudi, Pantea; Dennis, … - In: Qualitative Market Research: An International Journal 22 (2019) 5, pp. 687-715
Purpose: This study aims to evaluate the significance of the corporate website favorability notion and examines its factors in developing competitive advantage in the context of retail and service settings in the UK and Russia. Design/methodology/approach: Based on the attribution, social...