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~person:"Mello, Sheila"
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Customer-centric product definition : the key to great product development
Mello, Sheila
-
2002
Persistent link: https://www.econbiz.de/10004693347
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Value innovation portfolio management : achieving double-digit growth through customer value
Mello, Sheila
(
contributor
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2006
Persistent link: https://www.econbiz.de/10003330427
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Right Process, Right Product - Presents a methodology for integrating customer value into the development cycle.
Mello, Sheila
- In:
Research technology management
44
(
2001
)
1
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pp. 52-58
Persistent link: https://www.econbiz.de/10006280207
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