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~person:"Melo, Maria Eduarda da Mota"
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Developing affective brands : paratextualization in the entertainment industry
Souza-Leão, André Luiz Maranhão de
;
Moura, Bruno Melo
; …
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 111-141
Persistent link: https://www.econbiz.de/10014364897
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