Just one screen is not enough : Social TV role to Brazilian fans of Major League Soccer
Year of publication: |
2023
|
---|---|
Authors: | Moura, Bruno Melo ; Souza-Leão, André Luiz Maranhão de ; Pacheco da Silva, Ewerton ; Santos, Guilherme Monteiro Alves dos |
Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 13.2023, 3, p. 326-353
|
Subject: | Fans | Glocalization | Major League Soccer | Social TV | Sport marketing | Brasilien | Brazil | Fußball | Football | Profisport | Professional sports | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sportorganisation | Sport organization |
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