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Vers une clarification théorique de la notion de valeur perçue en marketing
Rivière, Arnaud; Mencarelli, Rémi - In: Recherche et applications en marketing 27 (2012) 3, pp. 97-123
Persistent link: https://www.econbiz.de/10010199786
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Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi; Rivière, Arnaud - In: Marketing theory 15 (2015) 2, pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
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Do myriad e-channels always create value for customers? : a dynamic analysis of the perceived value of a digital information product during the usage phase
Mencarelli, Rémi; Rivière, Arnaud; Lombart, Cindy - In: Journal of retailing and consumer services 63 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012665834
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An empirical study of the relationship between perceived value and the Net Promoter Score : application to specialized retail chains
Maubisson, Laurent; Mencarelli, Rémi; Rivière, Arnaud - In: International journal of market research 66 (2024) 2/3, pp. 321-344
Persistent link: https://www.econbiz.de/10014584486