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Buying to share : how prosumption promotes purchases in peer-to-peer asset sharing
Klein, Jan F.; Merfeld, Katrin; Wilhelms, Mark-Philipp; … - In: Journal of business research : JBR 143 (2022), pp. 171-183
Persistent link: https://www.econbiz.de/10013194519
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Technology-enabled personalization in retail stores : understanding drivers and barriers
Riegger, Anne-Sophie; Klein, Jan F.; Merfeld, Katrin; … - In: Journal of business research : JBR 123 (2021), pp. 140-155
Persistent link: https://www.econbiz.de/10012430479
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Technology-enabled personalization : impact of smart technology choice on consumer shopping behavior
Riegger, Anne-Sophie; Merfeld, Katrin; Klein, Jan F.; … - In: Technological forecasting & social change : an … 181 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013417195
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Onto the light side of sharing : using the force of blockchain
Großmann, Christopher Maurice; Merfeld, Katrin; Klein, … - In: Journal of business research : JBR 175 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014549583
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Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas; Klein, Jan F.; Merfeld, Katrin - In: Industrial marketing management : the international … 119 (2024), pp. 178-192
Persistent link: https://www.econbiz.de/10014555749