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Mertens, Antonia
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Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
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Die rabattgestützte Kundenkarte als Instrument der Kundenbindung : Analyse von Einsatzmöglichkeiten und Darstellung von Implikationen für den Anbieter
Feinen, Thomas P. J.
;
Mertens, Antonia
;
Tunder, Ralph
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2005
Persistent link: https://www.econbiz.de/10003311004
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