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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
Cover Image
Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M.Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10008092950
Cover Image
Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1030
Persistent link: https://www.econbiz.de/10008899462
Cover Image
Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of Business Research 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10005462399