//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Merz, Miwa Y."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Nostalgia in post-socialist Ru...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
1
Großbritannien
1
International marketing
1
Internationales Marketing
1
LG Electronics
1
Markenführung
1
Russia
1
Russian Federation
1
Russland
1
United Kingdom
1
Western countries
1
Westliche Staaten
1
brand management
1
standardized and differentiated strategies
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Merz, Miwa Y.
Holak, Susan L.
18
Havlena, William J.
16
Matveev, Alexei V.
14
Holbrook, Morris B.
3
Reddy, Srinivas K.
3
DeSarbo, Wayne S.
2
Gottlieb, Max
2
Lehmann, Donald R.
2
Martz, Wm. Benjamin
2
McCuddy, Michael K.
2
Morse, Kenneth O.
2
Stavrovski, Boris
2
Bhat, Subodh
1
Bosch, Herman van den
1
Dodgen, Gary N.
1
GRAHAM, JEFFREY
1
Graham, Jeffrey
1
Gupta, Sunil
1
HAVLENA, WILLIAM J.
1
Holbrook, Morris
1
Milter, Richard G.
1
Moore, William L.
1
Nurgaleeva, Dinara I.
1
Sultan, Fareena
1
van den Bosch, Herman
1
more ...
less ...
Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing a global brand in diverse cultural contexts : the case of LG Electronics' advertising strategy in the United Kingdom and Russia
Matveev, Alexei V.
;
Merz, Miwa Y.
;
Nurgaleeva, Dinara I.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 260-275
Persistent link: https://www.econbiz.de/10010406532
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->