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Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
Richard, James E.; Meuli, Paul G. - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 698-719
Persistent link: https://www.econbiz.de/10009776451
Cover Image
Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
Richard, James E.; Meuli, Paul G. - In: Journal of marketing management : MM 29 (2013) 5, pp. 698-719
Persistent link: https://www.econbiz.de/10010135409