Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
Year of publication: |
2013
|
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Authors: | Richard, James E. ; Meuli, Paul G. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 5/6, p. 698-719
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Subject: | Altersgruppe | Age group | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Verbrauchereinstellung | Consumer attitudes |
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