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~person:"Meyer, Anton"
~subject:"Social Web"
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Social Web
Consumer behaviour
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5
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Meyer, Anton
Filieri, Raffaele
18
Dwivedi, Yogesh Kumar
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Loureiro, Sandra Maria Correia
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Veloutsou, Cleopatra
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Journal of service management
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
7
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1
Konsumenten-Engagement auf Social Media-Plattformen : Marken-Fanpages als Instrument für das Kundenbeziehungsmanagement (CRM)
Jahn, Benedikt
;
Meyer, Anton
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 171-185)
.
2013
Persistent link: https://www.econbiz.de/10009756234
Saved in:
2
The role of Social Media for luxury brands : motives for consumer engagement and opportunities for business
Jahn, Benedikt
;
Kunz, Werner
;
Meyer, Anton
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 221-236)
.
2012
Persistent link: https://www.econbiz.de/10009690086
Saved in:
3
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
4
The impact of language style accommodation during social media interactions on
brand
trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
5
Consumer responses to covert advertising in social media
Göbel, Fabian
;
Meyer, Anton
;
Ramaseshan, B.
;
Bartsch, Silke
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
Saved in:
6
Die Zukunft: die Kunden betreiben offensives Marketing
Meyer, Anton
- In:
Alles Marketing oder was? : Wie Marketing zentrale …
,
(pp. 8-28)
.
2000
Persistent link: https://www.econbiz.de/10001616487
Saved in:
7
The Role of Social Media for Luxury-Brands – Motives for Consumer Engagement and Opportunities for Businesses
Jahn, Benedikt
-
2015
Persistent link: https://www.econbiz.de/10013035257
Saved in:
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