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~person:"Meyer, Frederik"
~type_genre:"Case study"
~type_genre:"Handbook"
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Meyer, Frederik
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Reihe: Marketing : MAR
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Im Visier des Konsumenten : eine empirische Analyse der Reaktion auf Corporate Social Irresponsibility
Huber, Frank
;
Meyer, Frederik
;
Strieder, Kerstin
; …
-
2014
Persistent link: https://www.econbiz.de/10010338210
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2
Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
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