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Meyer-Waarden, Lars
Volle, Pierre
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CRM et e-CRM : enjeux socio-culturels, stratégies clients et technologies relationnelles, questions de mise en œvre et performance organisationnelle
Meyer-Waarden, Lars
;
Volle, Pierre
- In:
Recherche et applications en marketing
27
(
2012
)
4
,
pp. 3-9
Persistent link: https://www.econbiz.de/10010199785
Saved in:
2
CRM et e-CRM : enjeux socio-culturels, stratégies clients et technologies relationnelles, questions de mise en œuvre et performance organisationnelle
Meyer-Waarden, Lars
;
Volle, Pierre
-
Université Paris-Dauphine (Paris IX)
-
2012
Persistent link: https://www.econbiz.de/10011073469
Saved in:
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