We define a simple criterion for assessing the plausibility of Willingness to Pay (WTP) estimates obtained from discrete choice experiments. The criterion compares WTP for the bundle of attributes yielding the highest utility with a threshold value related to the highest level of the cost...

In a case study related to Scotch malt whisky production, this study analyses consumers’ perceptions and preferences regarding two aspects that have emerged in the debate on sustainable production and consumption, and on environmentally responsible food choice, namely (i) the use of pesticides...

Choice modelling is an increasingly important technique for forecasting and valuation, with applications in fields such as transportation, health and environmental economics. For this reason it has attracted attention from leading academics and practitioners and methods have advanced...

Discrete choice experiments are an important method to derive willingness-to-pay estimates for non-market goods. Several studies have shown that willingness-to-pay estimates derived from discrete choice experiments can be sensitive to the order of the presented choice tasks or the size of the...

Theoretical Background -- Developing the Questionnaire -- Experimental Design -- Collecting the Data -- Econometric Modelling: Basics -- Econometric Modelling: Extensions -- Calculating Marginal and Non-Marginal Welfare Measures -- Validity and Reliability -- Software.