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The role of mere closeness : how geographic proximity affects social influence
Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: Journal of marketing 81 (2017) 5, pp. 49-66
Persistent link: https://www.econbiz.de/10011749856
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Impact of service pricing on referral behaviour
Barrot, Christian; Becker, Jan U.; Meyners, Jannik - In: European journal of marketing : EJM 47 (2013) 7, pp. 1052-1066
Persistent link: https://www.econbiz.de/10009787133
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Impact of service pricing on referral behaviour
Barrot, Christian; Becker, Jan U.; Meyners, Jannik - In: European journal of marketing : EJM 47 (2013) 7, pp. 1052-1066
Persistent link: https://www.econbiz.de/10010151563
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Reward-scrounging in customer referral programs
Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 382-398
Persistent link: https://www.econbiz.de/10011734866