Torres, Edwin N.; Adler, Howard; Lehto, Xinran; Behnke, Carl - In: Tourism Review 68 (2013) 3, pp. 3-20
improvement in AAA ratings and customer satisfaction and mystery shopping scores. There were also moderate to high correlations … variables: value placed on reviews in TripAdvisor, value placed on social networking, and perceived improvement in consumer …‐generated ratings. Practical implications – The present research revealed two distinct sets of general managers: those who have a strong …