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Keeping it real : the seven se...
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Micheli, Pietro
Beverland, Michael B.
76
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Doing Design Thinking : Conceptual Review, Synthesis, and Research Agenda
Micheli, Pietro
;
Wilner, Sarah J. S.
;
Bhatti, Sabeen Hussain
- In:
Journal of Product Innovation Management
36
(
2018
)
2
,
pp. 124-148
Persistent link: https://www.econbiz.de/10012094791
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Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.
;
Micheli, Pietro
;
Farrelly, Francis J.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
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