Dawes, Philip L.; Patterson, Paul G.; Midgley, David F. - In: Journal of Business & Industrial Marketing 12 (1997) 2, pp. 83-102
Using data collected from 302 firms spanning a wide range of industry sectors, tests a model designed to explain the decision of whether to use or not to use an outside technical consultant when purchasing a big‐ticket, high technology product in the information technology area. The results...
