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~person:"Milberg, Sandra"
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Milberg, Sandra
MacInnis, Deborah J.
110
Park, C. Whan
61
Eisingerich, Andreas B
14
Weiss, Allen M.
12
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Park, Chul W.
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Brand management ; Vol. 3
1
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ECONIS (ZBW)
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Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
2
Beurteilung von Markenerweiterungen
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 825-842)
.
2001
Persistent link: https://www.econbiz.de/10003004236
Saved in:
3
Beurteilung von Markenerweiterungen
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 963-981)
.
2005
Persistent link: https://www.econbiz.de/10003100806
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