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Madonna or Don McLean? : the effect of order of exposure on relative liking
Pandelaere, Mario; Millet, Kobe; Van den Bergh, Bram - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 442-451
Persistent link: https://www.econbiz.de/10008728828
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Attitudinal effects of first exposure
Pandelaere, Mario; Millet, Kobe; Van den Bergh, Bram - 2011
Persistent link: https://www.econbiz.de/10009008494
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The "I" in extreme responding
Cabooter, Elke; Millet, Kobe; Weijters, Bert; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 510-523
Persistent link: https://www.econbiz.de/10011597872