The influence of self-decided prices on expected quality
Year of publication: |
2023
|
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Authors: | Mukherjee, Sudipta ; Pandelaere, Mario |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-12
|
Subject: | Pay-what-you-want | Product expectations | Price presentation order | Price-quality heuristic | Auctions | Negotiations | Preis | Price | Produktqualität | Product quality | Erwartungsbildung | Expectation formation | Theorie | Theory | Auktion | Auction | Konsumentenverhalten | Consumer behaviour |
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