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A heavy burden of identity : India, food, globalization, and women

Mish, Jenny - 2007

Persistent link: https://www.econbiz.de/10003500100

Resources and Capabilities of Triple Bottom Line Firms: Going Over Old or Breaking New Ground?

Glavas, Ante; Mish, Jenny - In: Journal of Business Ethics 127 (2015) 3, pp. 623-642

Supported by a qualitative study of triple bottom line (TBL) firms—those that simultaneously prioritize economic, social, and environmental objectives—we investigated the market logic and practices of TBL firms to better understand how they fulfill their mission and achieve their goals. We...

Persistent link: https://www.econbiz.de/10011242120

Hippies, hummer owners, and people like me : stereotyping as a means of reconciling ethical consumption values with the DSP

Barnhart, Michelle; Mish, Jenny - In: Journal of macromarketing : examining the interactions … 37 (2017) 1, pp. 57-71

Persistent link: https://www.econbiz.de/10011657500

Resources and capabilities of triple bottom line firms : going over old or breaking new ground?

Glavas, Ante; Mish, Jenny - In: Journal of business ethics : JOBE 127 (2015) 3, pp. 623-642

Persistent link: https://www.econbiz.de/10010503922

Principle-based stakeholder marketing : insights from private triple-bottom-line firms

Mish, Jenny; Scammon, Debra L. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 12-26

Persistent link: https://www.econbiz.de/10003979287

From green marketing to marketing for environmental sustainability

Scammon, Debra L.; Mish, Jenny - In: The Oxford handbook of business and the natural environment, (pp. 347-365). 2012

Persistent link: https://www.econbiz.de/10009387476

The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic

Peñaloza, Lisa; Mish, Jenny - In: Marketing theory 11 (2011) 1, pp. 9-34

Persistent link: https://www.econbiz.de/10008988888

From Green Marketing to Marketing for Environmental Sustainability

Scammon, Debra L.; Mish, Jenny - In: The Oxford handbook of business and the natural environment. 2012

Persistent link: https://www.econbiz.de/10012885283

The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic

Peñaloza, Lisa; Mish, Jenny - In: Marketing theory 11 (2011) 1, pp. 9-34

Persistent link: https://www.econbiz.de/10009870752