The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Lisa Peñaloza; Jenny Mish
| Year of publication: |
2011
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|---|---|
| Authors: | Peñaloza, Lisa ; Mish, Jenny |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 11.2011, 1, p. 9-34
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| Subject: | Marketingtheorie | Marketing theory | Produkt | Product | Dienstleistung | Services | Verbraucher | Consumers | Werttheorie | Theory of value | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988888