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Miskell, Peter
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BOOK REVIEWS - Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble.
Dyer, Davis
;
Dalzell, Frederick
;
Olegario, Rowena
; …
- In:
Business history review
78
(
2004
)
3
,
pp. 559-561
Persistent link: https://www.econbiz.de/10006240731
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