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Boycotting foreign products : a study of Indonesian Muslim consumers

Sari, Dessy Kurnia; Mizerski, Dick; Liu, Fang - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 16-34

Persistent link: https://www.econbiz.de/10011659457

Self-congruity, brand attitude, and brand loyalty : a study on luxury brands

Liu, Fang; Li, Jianyao; Mizerski, Dick; Soh, Huangting - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 922-937

Persistent link: https://www.econbiz.de/10009572876

Using brand knowledge to predict beer brand preference and loyalty for samples of new frequent users in Perth and Beijing

Yang, Jinchao; Mizerski, Dick; Lee, Alvin; Liu, Fang; … - 2010

This study tests a model of Brand Knowledge and Brand Equity of brands of beer on new and frequent users in two populations that differ in their stage of the beer product life cycle and culture. Using Multiple Logistic Regression (MLR) and Binomial Logistic Regression (BLR), models based on the...

Persistent link: https://www.econbiz.de/10009483833

The relationship between attitude and behavior : an empirical study in China

Li, Jianyao; Mizerski, Dick; Lee, Alvin; Liu, Fang - In: Asia Pacific journal of marketing and logistics 21 (2009) 2, pp. 232-242

Persistent link: https://www.econbiz.de/10003849946

Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

Liu, Fang; Li, Jianyao; Mizerski, Dick; Soh, Huangting - In: European journal of marketing : EJM 46 (2012) 7, pp. 922-938

Persistent link: https://www.econbiz.de/10009993580