Moorman, Christine; Wies, Simone; Mizik, Natalie; … - In: Marketing Science 31 (2012) 6, pp. 934-951
We consider how public firms influence their stock market valuations by timing the introduction of innovative new products. Our focus is on <i>innovation ratchet strategy</i>--firms timing the introduction of innovations in order to demonstrate an improvement in the number of introductions over time....
