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~person:"Modig, Erik"
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Modig, Erik
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The journal of product & brand management
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ECONIS (ZBW)
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The allure of the bottle as a package : an assessment of perceived effort in a packaging context
Söderlund, Magnus
;
Colliander, Jonas
;
Karsberg, John
; …
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10011666492
Saved in:
2
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
3
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
4
Think outside the ad : can advertising creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
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