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Mohr, Iris
Plank, Richard E.
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Journal of internet commerce
1
Marketing management : a quarterly business management publication of the American Marketing Association
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OLC EcoSci
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An evaluation of the effectiveness of Internet advertising tools
Chiagouris, Larry
;
Mohr, Iris
- In:
Journal of internet commerce
3
(
2004
)
3
,
pp. 41-61
Persistent link: https://www.econbiz.de/10008117141
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New - Leaping Ahead - Get the Word Out
Mohr, Iris
;
Chiagouris, Larry
- In:
Marketing management : a quarterly business management …
14
(
2005
)
4
,
pp. 51-53
Persistent link: https://www.econbiz.de/10007227190
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