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~person:"Monga, Alokparna Basu"
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Monga, Alokparna Basu
Gürhan-Canli, Zeynep
32
Sarial-Abi, Gülen
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The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
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