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~person:"Monroe, Kent B."
~person:"Uslay, Can"
~subject:"Lieferantenmanagement"
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Lieferantenmanagement
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Bibliometrics
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Business-to-business marketing
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Monroe, Kent B.
Uslay, Can
Katrichis, Jerome M.
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LaPlaca, Peter J.
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Malhotra, Naresh K.
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Mummalaneni, Venkatapparao
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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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