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Moon, Sun-Jung
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International journal of advertising : the quarterly review of marketing communications
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The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction
Moon, Sun-Jung
;
Costello, John P.
;
Koo, Dong-Mo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10011689794
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